Digital Marketing Specialist – ThemeHigh

Role Overview:

The Digital Marketing Specialist will be responsible for driving ThemeHigh’s online presence, improving search engine visibility, and leading all digital marketing initiatives. The goal is to increase organic traffic, optimize lead generation, and enhance brand awareness.

Key Responsibilities:

• Develop and execute SEO strategies to improve ThemeHigh’s search rankings and organic traffic.
• Conduct keyword research, competitor analysis, and on-page/off-page SEO optimizations.
• Plan and manage content marketing efforts, ensuring alignment with SEO and brand positioning.
• Optimize and manage paid marketing campaigns (Google Ads, social media ads, etc.) to drive conversions.
• Analyze website traffic, user behavior, and marketing KPIs to refine strategies.
• Collaborate with the content team to create high-quality, SEO-optimized blogs, landing pages, and product descriptions.
• Develop and execute email marketing, affiliate marketing, and social media strategies to improve engagement.
• Work closely with the product and sales teams to understand customer pain points and refine messaging.
• Stay updated on digital marketing trends, tools, and algorithm changes to maintain a competitive edge.

Qualifications & Skills:

• 2–4 years of experience in digital marketing, with a strong focus on SEO and paid campaigns.
• Hands-on experience with SEO tools (Google Search Console, SEMrush, Ahrefs, etc.).
• Knowledge of WooCommerce, WordPress, and e-commerce marketing strategies is a plus.
• Strong analytical skills with experience in Google Analytics, Google Ads, and social media insights.
• Proficiency in content strategy, email marketing, and marketing automation tools.
• Ability to work independently and collaborate with cross-functional teams.